Sports Science and Management

Sports science studies in detail the response of human body to diverse exten of physical activity. Sports management has many branches such as marketing, event management, sports information management and facility management. The sports industry is a thriving economic sector that is consumer-driven and hence, dependent on the performance of athletes and related personnel. This book brings forth some of the most innovative concepts and elucidates the unexplored aspects of sports science and management. The objective of this text is to give a general view of the different areas of this discipline. It strives to provide a fair idea about this field and to help develop a better understanding of the latest advances within sports science and management. Coherent flow of topics, student-friendly language and extensive use of examples make this book an invaluable source of knowledge.