The Spot: The Rise of Political Advertising on Television

Diamond, Edwin and Bates, Stephen

Published by The MIT Press, Cambridge, MA, 1984

About this Item

A rich and provocative examination of the polispot form. It begins with the first spot use of television in the Eisenhower-Stevenson campaign of 1952 and carries through to the advertising and marketing campaigns of 1980 (and porsepctively, 1984). Features such examples as Nixon's "Checkers" speech, Lyndon Johnson's "Daisy" spot, and Gerald Ford's "Feelin' Good About America" series. Plus lots more. 416 pages including index. B&W commercial frames. Dust jacket has a hint of wear along lower edge at spine. Terrific copy.

Seller Inventory # 008324

Bibliographic Details

• Title: The Spot: The Rise of Political Advertising on Television
• Publisher: The MIT Press, Cambridge, MA
• Publication Date: 1984
• Binding: Hard Cover
• Edition: No Printing Stated
• Condition: Near Fine
• Dust Jacket Condition: Near Fine--
• Seller catalogs:
  • Television