A rich and provocative examination of the polispot form. It begins with the first spot use of television in the Eisenhower-Stevenson campaign of 1952 and carries through to the advertising and marketing campaigns of 1980 (and porsepctively, 1984). Features such examples as Nixon's "Checkers" speech, Lyndon Johnson's "Daisy" spot, and Gerald Ford's "Feelin' Good About America" series. Plus lots more. 416 pages including index. B&W commercial frames. Dust jacket has a hint of wear along lower edge at spine. Terrific copy.

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Bibliographic details

Title: The Spot: The Rise of Political Advertising on Television
Author: Diamond, Edwin and Bates, Stephen
Publisher: The MIT Press, Cambridge, MA
Publication year: 1984
Condition: Near Fine
Dust jacket: Near Fine--
Binding: Hard Cover
Edition: No Printing Stated
Dimensions: 8vo - over 7¾" - 9¾" tall
Seller catalogs: Television

Virg Viner, Books2222222

Minneapolis, MN, U.S.A.

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