Title: Sprache Als Instrument Der Change Und Innovationskommunikation -Language: german
Publisher: Springer Gabler
Publication Date: 2018
Language: German
ISBN 10: 3658225688
ISBN 13: 9783658225681
Binding: Soft cover
Condition: New

About this title

Synopsis

Dieses essential zeigt, wie Sie mit Sprache Umbr�che meistern und neue Ideen entwickeln. Denken ist ein kreativer Umgang mit Bedeutungen. Die Verfahren f�r Ideenspielr�ume: definieren, abstrahieren, metaphorisieren, negieren, rahmen („framing“) sowie argumentieren, erz�hlen, beschreiben. Die Vorfeldfaktoren: Empathie, informale Kommunikation, Akzeptanz von Ungewissheit und Mehrdeutigkeit, experimentelle Haltung, Perspektivenabgleich, �berwindung von Tabus, Mythen und blockierenden inneren Bildern - und eine Sprache, die Gruppen bef�higt, von der Zukunft her zu denken.

About the Author

Helmut Ebert, Dr. phil. habil., ist Professor f�r Linguistik und Organisationskommunikation an der Universit�t Bonn. Als Experte f�r Kommunikationsstrategien, F�hrungskr�fte-Kommunikation sowie Change- und Innovationskommunikation ber�t er Fach- und F�hrungskr�fte aus Wirtschaft, Verwaltung und Politik.

Edith M�nch, M.A., ist Dozentin f�r interkulturelle Kommunikation und Coach f�r Personal- und Kompetenzentwicklung. Als Expertin f�r Change- und Innnovationskommunikation f�rdert und entwickelt sie innovative Teams. Sie ist Doktorandin an der Universit�t Bonn und erforscht die Rolle der Sprache in Innovationsprozessen.

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