Title: The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations
Publisher: Routledge
Publication Date: 2000
Language: English
ISBN 10: 0750673559
ISBN 13: 9780750673556
Binding: paperback
Condition: Good

About this title

Synopsis

The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers. Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.

About the Author

Stephen Denning

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