Softcover with excellent, glossy exterior. 146 pages, unmarked with several small dogears and the previous owner's name and address neatly rubber-stamped inside the front cover. [8oz].

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Bibliographic Details

Title

Stage Directions : Guide to Getting and Keeping Your Audience

Publisher

Heinemann

Publication Date

1999

Language

English

ISBN 10

0325001138

ISBN 13

9780325001135

Binding

Soft cover

Condition

Very Good

Book Type

Book

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About this title

Synopsis

Today, theatre competes with many forms of entertainment for people's leisure time. So how does a theatre attract and maintain the audience it needs? This book tells you how, providing essential information on advertising to motivate ticket-buyers, creating attention-getting mailings, using newsletters, numerous successful marketing and promotion tips, why audiences don't come, and much more.

About the Authors

Stephen Peithman is Editor-in-Chief of Stage Directions magazine, which he cofounded in 1988. Stephen brings to his work decades of journalistic experience and a lifelong love of theatre in all its facets.

Neil Offen served as Editor of Stage Directions magazine for nearly five years, beginning in 1994. Neil brings to his work decades of journalistic experience and a lifelong love of theatre in all its facets.

"About this title" may belong to another edition of this title.

Store Description

I opened my first bookstore in Davis CA in 1985, and started selling online in 1998. I've sold about 50,000 books online, with fewer than 100 returns. I take book descriptions seriously--it's an art--and photos, if not initially available, need only to be requested. I've been away from abebooks a few years, but now am back, with vastly increased shelf space, and plan to double the inventory (while maintaining the erstwhile quality). Non-fiction is my bailiwick, the more specialized and obscure the better. So, we share an interest in specific knowledge, and I will cater to your sphere of knowing as only a 40-year book nerd can. Charles

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Charles Berry, Bookseller
CA, U.S.A.

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