Stakeholder Power: A Winning Plan for Building Stakeholder Commitment and Driving Corporate Growth

Walker, S. F. & Marr, J. W.

ISBN 10: 0738203890 / ISBN 13: 9780738203898

Published by Perseus Books, 2001

About this Item

This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780738203898.

Seller Inventory # 9930420

Bibliographic Details

• Title: Stakeholder Power: A Winning Plan for Building Stakeholder Commitment and Driving Corporate Growth
• Publisher: Perseus Books
• Publication Date: 2001
• Language: English
• ISBN 10: 0738203890
• ISBN 13: 9780738203898
• Binding: Hardcover
• Condition: Good
• Dust Jacket Condition: Dust Jacket Included
• Weight: 700 grams
• Seller catalogs:
  • Business

About this title

Synopsis

A Winning Plan for Building Stakeholder Commitment and Driving Corporate GrowthIn today's environment of fierce and unrelenting competition, the most powerful weapon in any company's arsenal is not its products or services but the assets that can never be replicated-its relationships with customers, employees, suppliers, investors, and the communities it serves. Balancing conflicting agendas while creating value for all stakeholders is an enormous challenge, but one that pays off in the long run as the company builds commitment, a steadfast loyalty, both inside and outside the firm, to everything the company provides and stands for.Drawing from his own firm's sixty-year history as a pioneer in corporate reputation, consumer psychology, and market research, as well as from in-depth case studies of organizations as diverse as LensCrafters, DHL, and Edison International, Steven Walker offers a practical model for hard-wiring stakeholder management into strategy and reaping the rewards, through continuous innovation, learning, and profitable growth.

About the Author

Steven F. Walker is president and CEO of Walker Information, a world leader in measuring stakeholder relationships and corporate reputation. The third generation to lead his family business, he lives in Indianapolis, Indiana.