Stakeholder Power: A Winning Plan for Building Stakeholder Commitment and Driving Corporate Growth
Walker, Steven; Walker, Steven F.; Marr, Jeffrey W.
5 ratings by Goodreads
Language: English
Published by Basic Books, 2002
- Softcover
- New
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- Title
- Stakeholder Power: A Winning Plan for Building Stakeholder Commitment and Driving Corporate Growth
- Author
- Walker, Steven; Walker, Steven F.; Marr, Jeffrey W.
- Publisher
- Basic Books
- Publication year
- 2002
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0738206830
- ISBN 13
- 9780738206837
A Winning Plan for Building Stakeholder Commitment and Driving Corporate Growth.
In today's environment of fierce and unrelenting competition, the most powerful weapon in any company's arsenal is not its products or services but the assets that can never be replicated-its relationships with customers, employees, suppliers, investors, and the communities it serves. Balancing conflicting agendas while creating value for all stakeholders is an enormous challenge, but one that pays off in the long run as the company builds commitment, a steadfast loyalty, both inside and outside the firm, to everything the company provides and stands for. Drawing from his own firm's sixty-year history as a pioneer in corporate reputation, consumer psychology, and market research, as well as from in-depth case studies of organizations as diverse as LensCrafters, DHL, and Edison International, Steven Walker offers a practical model for hard-wiring stakeholder management into strategy and reaping the rewards, through continuous innovation, learning, and profitable growth.
In today's environment of fierce and unrelenting competition, the most powerful weapon in any company's arsenal is not its products or services but the assets that can never be replicated-its relationships with customers, employees, suppliers, investors, and the communities it serves. Balancing conflicting agendas while creating value for all stakeholders is an enormous challenge, but one that pays off in the long run as the company builds commitment, a steadfast loyalty, both inside and outside the firm, to everything the company provides and stands for. Drawing from his own firm's sixty-year history as a pioneer in corporate reputation, consumer psychology, and market research, as well as from in-depth case studies of organizations as diverse as LensCrafters, DHL, and Edison International, Steven Walker offers a practical model for hard-wiring stakeholder management into strategy and reaping the rewards, through continuous innovation, learning, and profitable growth.
"Synopsis" may belong to another edition of this title.
About the Author
Steven F. Walker is the president and CEO of Walker Information, a world leader in measuring stakeholder relationships and corporate reputation. The third generation to lead his family business, he lives in Indianapolis, Indiana. Jeffrey W. Marr is Vice President, People and Product Development, at Walker Information, where he is a senior member of the firm's research and development team. He lives in Indianapolis, Indiana.
"About the title" may belong to another edition of this title.
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