Stakeholder Power: A Winning Plan For Building Stakeholder Commitment And Driving Corporate Growth

Language: English

Published by Basic Books, 2002

0738206830 / 9780738206837

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How to compete on the basis of your invisible assets--your priceless relationships with customers, employees, suppliers, and shareholders. In today's business environment, the most important weapon in any company's arsenal is not its products or services but its relationships with customers, employees, suppliers, investors, and the communities it serves. Balancing conflicting agendas while creating value for all the stakeholders is an enormous challenge, but one that pays off in the long run as the company builds commitment, both inside and outside the firm, to everything the company provides and stands for. Drawing from their firm's sixty-year history as a pioneer in corporate reputation, consumer psychology, and market research, the authors present a practical model for hard-wiring stakeholder management into strategy and reaping the rewards, through continuous innovation and profitable growth.

Seller Inventory # 9780738206837

Title
Stakeholder Power: A Winning Plan For Building Stakeholder Commitment And Driving Corporate Growth
Author
Steven Walker; Steven F. Walker; Jeffrey W. Marr
Publisher
Basic Books
Publication year
2002
Condition
Collectible-Very Good
Binding
Paperback
Language
English
ISBN 10
0738206830
ISBN 13
9780738206837

SZ Global

Toronto, ON, Canada

5-star seller

AbeBooks seller since October 3, 2025

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