Stakeholders* Potential of Innovation Disruption: Evidence from the Transgenic Crop Market and the Role of Corporate Communication

Cattoni, Giacomo

ISBN 10: 3845405996 / ISBN 13: 9783845405995

Published by LAP LAMBERT Academic Publishing, 2011

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Bibliographic Details

• Title: Stakeholders* Potential of Innovation Disruption: Evidence from the Transgenic Crop Market and the Role of Corporate Communication
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2011
• Language: English
• ISBN 10: 3845405996
• ISBN 13: 9783845405995
• Binding: paperback
• Condition: Like New
• Book Type: book

About this title

Synopsis

The purpose of this book is to present the dynamics between producers and distributors of Genetically Modified Organisms and their stakeholders. In particular the discussion is focused on a specific class of stakeholders defined as secondary stakeholders, that, in accordance with Hall and Martin (2005), may play a disruptive role in radical technology development by presenting political challenges and creating difficulties and\or disrupting the competencies of innovation value-added chain stakeholders. The book gives an overview of the problems faced by the transgenic technology, the current situation of the market and the technology used in producing GM products. Finally I suggest the best strategy to be followed to prevent the block of the innovation process by secondary stakeholders.

About the Author

Graduated with a Master of Science in General Management at Luigi Bocconi University, his main areas of expertise regard Corporate Reputation Management and Business Intelligence, area in which he is actually working in Tobacco Industry.