Stand Out: Business Communication Strategies That Work

Business communication students are curious, insightful, engaged, and conscientious. They deserve educational resources that are thorough, useful, efficient, and fun.

Stand Out: Business Communication Strategies that Work rises to the occasion, providing modern students with a text specifically tailored to their needs, imbued with depth and a sense of urgency that allows them to immediately apply what they learn. Shaped by the feedback of students and their future employers, Stand Out equips students with the workplace-ready skill sets that are most lacking in younger employees today. This text empowers students to use their innate critical thinking skills to tackle the infinitely diverse variety of business communication scenarios they will encounter, rather than limiting them to specific formulas or structures. From cover to cover, Stand Out provides meaningful concepts and exercises to increase professional credibility.

Stand Out: Business Communication Strategies that Work:

• Inspires students to build the skills employers frequently complain they lack: written, oral, and interpersonal communications.
• Includes an online unit of case studies, allowing opportunities for further study and enabling professors to deepen their students’ learning.
• Engages the reader with a humorous tone, providing tips relevant to even the most advanced working professionals.