Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It
Language: English
Published by Penguin Books Ltd, United Kingdom, London, 2015
- Softcover
- Used

Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
AbeBooks seller since March 16, 2007
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Standing out is no longer optional. Learn how to become a thought leader - the agenda setter, the go-to person - with Dorie Clark's Stand Out. Too many people believe that if they keep their heads down and work hard, they'll gain the recognition they deserve. But that's simply not true anymore. To get noticed, create true job security, and make a difference in the world, you have to make sure your ideas get noticed. Drawing on interviews with thought leaders including Seth Godin, David Allen and Daniel Pink, Dorie Clark shows you how to break through the clamour of everyday life and inspire others to embrace your vision. Whatever your cause, perspective, or point of view, your ideas matter. The world needs your insights, and it's time to be bold. 'From finding your niche, or big idea, to building your audience, Clark effortlessly guides you through the process to inspire others' Keith Ferrazzi, author of Never Eat Alone and Who's Got Your Back 'It's easy to admire a thought leader; it's much harder to become one. Stand Out illuminates the path' Adam Grant, Wharton professor of psychology and author of Give and Take. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. …
Seller Inventory # GOR006598354
- Title
- Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It
- Author
- Dorie Clark
- Publisher
- Penguin Books Ltd, United Kingdom, London
- Publication year
- 2015
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0241187281
- ISBN 13
- 9780241187289
- Item weight
- 322 grams
- Dimensions
- 153.0 x 234.0
A guide to becoming a recognized expert in your field
Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that’s simply not true anymore. To make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. But becoming a “thought leader” is a mysterious and opaque process. Where do the ideas come from, and how do they get noticed?
Dorie Clark explains how to identify the ideas that set you apart and promote them successfully. The key is to recognize your own value, cultivate your expertise, and put yourself out there.
Featuring vivid examples and drawing on interviews with Seth Godin, Robert Cialdini, and other thought leaders, Clark teaches readers how to develop a big idea, leverage existing affiliations, and build a community of followers. She offers not mere self-promotion, but an opportunity to change the world for the better while giving you the ultimate job insurance.
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