Stand Out : How to Find Your Breakthrough Idea and Build a Following Around it

Dorie Clark

ISBN 10: 0241187281 / ISBN 13: 9780241187289

Published by Penguin Books UK, Portfolio Penguin, 1837

About this Item

Neu Neuware, Importqualität, auf Lager - Standing out is no longer optional. Learn how to become a thought leader - the agenda setter, the go-to person - with Dorie Clark's Stand Out .Too many people believe that if they keep their heads down and work hard, they'll gain the recognition they deserve. But that's simply not true anymore. To get noticed, create true job security, and make a difference in the world, you have to make sure your ideas get noticed.Drawing on interviews with thought leaders including Seth Godin, David Allen and Daniel Pink, Dorie Clark shows you how to break through the clamour of everyday life and inspire others to embrace your vision.Whatever your cause, perspective, or point of view, your ideas matter. The world needs your insights, and it's time to be bold.'From finding your niche, or big idea, to building your audience, Clark effortlessly guides you through the process to inspire others' Keith Ferrazzi, author of Never Eat Alone and Who's Got Your Back'It's easy to admire a thought leader; it's much harder to become one. Stand Out illuminates the path' Adam Grant, Wharton professor of psychology and author of Give and Take.

Seller Inventory # INF1000770505

Bibliographic Details

• Title: Stand Out : How to Find Your Breakthrough Idea and Build a Following Around it
• Publisher: Penguin Books UK, Portfolio Penguin
• Publication Date: 1837
• Language: English
• ISBN 10: 0241187281
• ISBN 13: 9780241187289
• Binding: Soft cover
• Condition: Neu
• Weight: 299 grams

About this title

Synopsis

A guide to becoming a recognized expert in your field

Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that’s simply not true anymore. To make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. But becoming a “thought leader” is a mysterious and opaque process. Where do the ideas come from, and how do they get noticed?

Dorie Clark explains how to identify the ideas that set you apart and promote them successfully. The key is to recognize your own value, cultivate your expertise, and put yourself out there.

Featuring vivid examples and drawing on interviews with Seth Godin, Robert Cialdini, and other thought leaders, Clark teaches readers how to develop a big idea, leverage existing affiliations, and build a community of followers. She offers not mere self-promotion, but an opportunity to change the world for the better while giving you the ultimate job insurance.

From the Back Cover

Praise for Stand Out

"It's easy to admire a thought leader; it's much harder to become one. Stand Out illuminates the path. With compelling advice from many of the world's top influencers, as well as her own impressive journey, Dorie Clark has written a highly accessible book that's both informative and motivating." --Adam Grant, Wharton professor and author of Give and Take

"This is the book for you if you are starting any kind of personal, professional, or societal movement. Clark has penned a breakthrough process for taking your big idea from infancy to maturity. Read this book and your revolution will be officially in motion. Highly recommended." --Michael Port, author of Book Yourself Solid 

"In today's crowded marketplace, having a great résumé or business idea is not enough to be successful. In Stand Out, Dorie Clark clearly and powerfully teaches you how to become a recognized expert in your field, leading to more opportunities, income, and impact in the world."--Pamela Slim, author of Body of Work

"This isn't another book about marketing. It's a book about how to develop an idea and a voice powerful enough to deserve a powerful following and real influence. It's about how to stand out in the ways that matter." --Ryan Holiday, author of The Obstacle Is the Way and Growth Hacker Marketing

"Dorie Clark has developed an engaging resource to differentiate yourself in today's marketplace. The focus is a shift away from anticipating merits for hard work toward proactively creating your own space within your company or in the community to become an acknowledged expert in your field. From finding your niche, or big idea, to building your audience, Clark effortlessly guides you through the process to inspire others." --Keith Ferrazzi, author of Never Eat Alone and Who's Got Your Back

"Dorie Clark is a thought leader in how to be a thought leader. She's an expert in how to be an expert. Her book offers clear tips on how to stand out, whether you're a blogger, a rocket designer or a laundry machine reviewer." --AJ Jacobs, author of Drop Dead Healthy and The Year of Living Biblically