Stand Out; 7 steps to self-publishing a book that will build your profile, promote your business and make you stand out from the crowd

Do you want to make your business stand out from the crowd? Have you written a book and don't know what to do next? Are you planning to self-publish a book for your business but are a bit daunted by the process? You need Stand Out.

Self-publishing a book is an exciting adventure, but it can also seem overwhelming. With over 15 years experience working on books for businesses, Michael Hanrahan understands the challenges and will take you step by step through the process.

Stand Out examines, in detail:
- how publishing a book will set you apart from your competitors
- the editing process and the role of the editor - getting your cover and layout right
- printing and bookshop distribution - ebook formatting and distribution
- ISBNs, barcodes and other fiddly stuff - using your book as a profitable tool in your business (it's not about book sales!).

At each step of the way you will learn what you have to do, who can help, how much you should pay, how long it will take, and how to get the best results. Stand Out will give you all the information you need to produce a professionally quality book that demonstrates the high standards of your business.

Before starting Michael Hanrahan Publishing, Michael was Managing Editor at John Wiley & Sons, Australia's leading publisher of business books. He managed the publication of over 50 books per year. With a writer father, he has been around books and publishing his whole life. He has worked with many bestselling authors across many different subject areas, including business, finance, health and fitness, real estate, law, investment, self-help and travel, and has seen time and again how writing a book can launch or boost a business. He was recently asked by the highly regarded KPI program to give a talk on self-publishing for business.