Standard Lettering (Classic Reprint)
Language: English
Published by Forgotten Books, 2018
- Softcover
- New
Seller: Forgotten Books, London, United KingdomForgotten Books
AbeBooks seller since June 2, 2021
Condition: New
US$ 17.43
Quantity: Over 20 available
Add to basketItem description from seller
Print on Demand. This book introduces lettering art, with an emphasis on establishing a strong foundational understanding of the craft. The author presents a detailed study of the origin and evolution of lettering standards, revealing the rich history and logic behind its principles. Through practical and clear instructions, readers will master the art of standard lettering, developing an understanding of letter construction, spacing, and proportion. This comprehensive guide covers Roman, Gothic, Italic, and Old English styles, enabling readers to create visually appealing and effective lettering designs. The book not only teaches the technical aspects of lettering but also delves into the psychological and optical factors that influence the perception and readability of letters. By examining the interplay between shape, size, and spacing, readers will develop an appreciation for the subtle nuances that transform ordinary letters into works of art. This book is an essential resource for artists, designers, and anyone seeking to elevate their lettering skills, providing a comprehensive understanding of the craft while inspiring creativity and precision in their work. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book.…
Seller Inventory # 9781333543051_0
- Title
- Standard Lettering (Classic Reprint)
- Author
- Roy Cleon Claflin
- Publisher
- Forgotten Books
- Publication year
- 2018
- Condition
- New
- Book Type
- print-on-demand item
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1333543050
- ISBN 13
- 9781333543051
- Seller catalogs
- Hobbies and Craft
In correct usage the upper parts of the figures 8 and 3, also of the letters Z, B, H, and S are made smaller than the lower parts. The reason for this is demonstrated in figures I and 2.
In figure I the upper and lower parts are made mechanically equal. In figure 2 the upper parts are smaller. We accept the characters of figure 2 as the correct forms because in figure I they appear top heavy. We must adapt the proportions to a pleasing appearance and not to mechanical exactness.
An important factor which must be dealt with in lettering is that the human eye is not always a true discerner. A few simple well-known diagrams in addition to those of figures I and 2 W111 illus trate this point. See figure 3.
Lines aa, bb, and CC are absolutely straight lines. Lines 1 and 2 are parallel with each other as also are lines 3, 4, 5, 6 and 7. Circle M is of the same diameter as square N.
These statements appear false to the eye; but they are easily proved true by test. This principle of optical illusion' has been a great factor in the determination of the rules of lettering and in the spacing apart of letters 1n words.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
"Synopsis" may belong to another edition of this title.
Forgotten Books
London, United Kingdom
AbeBooks seller since June 2, 2021
Shipping rates from United Kingdom to U.S.A.
| Item | 5 to 10 business days | 5 to 10 business days |
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Forgotten Books’ Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the quality of the aged text.
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FB &c Ltd
Dalton House, 60 Windsor Avenue
London, United Kingdom SW19 2RR
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All books are Print on Demand and will be printed upon purchase and shipped in New Condition. Orders typically ship within 3-5 business days. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the ask bookseller a question link to contact us and we'll respond within 2 business days.
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