Standardization or Adaptation of website for online Customers

Language: English

Published by LAP LAMBERT Academic Publishing Okt 2017, 2017

6202054379 / 9786202054379

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This item is printed on demand - Print on Demand Titel. Neuware -The study tries to examine the standardization and adaptation effect and its significance in terms of its Online Customers Satisfaction (OCS) value for a website through a comparative case study, between an Multi National Companies (MNC) and a local vendor website with two distinct websites: informational and transnational websites. The aim is to understand the role played by the varying degree of standardization and adaptation on the website effectiveness in terms of online customer satisfaction. The study is based on both primary and secondary data. Firstly, semi -structured interviews were conducted in order to understanding the companies' sense making of online customer satisfaction via their websites. Secondly, focus groups sessions were conducted in order to gauge that understanding through the eyes of the actual customers.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 116 pp. Englisch.

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Bibliographic details

Title
Standardization or Adaptation of website for online Customers
Author
Gul Hakeem
Publisher
LAP LAMBERT Academic Publishing Okt 2017
Publication year
2017
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
6202054379
ISBN 13
9786202054379
Item weight
191 grams
Dimensions
220x150x7 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

5-star seller

AbeBooks seller since January 23, 2017

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