Start Up: An Entrepreneur's Guide to Launching and Managing a New Business

Thorough, concise, and exceptionally easy to read, Start Up is indispensable whether you're about to embark on a new venture, have started a new business in the past few years, or are a seasoned pro. It addresses key problems that are crucial to the success of any new
-- How much money is enough?
-- How do you write a successful business plan?
-- What is most important to your business' success?
-- How do you pick a mentor?
-- Why are small companies better? Start Up, 5th Edition is completely revised and updated to include complete information about how to use the Internet to fuel the information and promotion needs of the business. Previous editions of Start Up have already helped thousands of entrepreneurs, small business owners, and students understand what it takes to turn a good idea into a successful business.