How to Really Start Your Own Business: A Step-By-Step Guide Featuring Insights and Advice from the Founders of Crate & Barrel, David's Cookies, Celest

Publisher

LAUSON PUB CO

Publication Date

2003

Language

English

ISBN 10

0970118163

ISBN 13

9780970118165

Binding

Soft cover

Edition

4th Edition

Condition

Sehr gut

Seller catalogs

B�cher

About this title

Synopsis

For the estimated 16 million Americans attempting to start businesses, this book serves as an essential launching pad by leading them step-by-step through the start-up process. Addressed are issues such as generating viable launch ideas, locating sources of financing, attracting the best employees on a start-up budget, and improving chances for meeting cash flow projections. Founders of such successful companies as Crate & Barrel, Pizza Hut, and Celestial Seasonings offer real-life guidance and encourage continual assessment of one's readiness to start a business. Included are engaging exercises at the end of each chapter for determining one's preparedness for moving to the next chapter and, thus, the next level of entrepreneurship. Rather than get-rich-quick strategies, these steps result in a well-reasoned and practical approach to business start-ups and emphasize that launching a business is challenging work that requires careful self-examination, commitment, and close attention to details.

About the Author

David E. Gumpert is the author of How to Really Create a Successful Business Plan and the coauthor of Business Plans That Win $$$. He is the former small business editor of Harvard Business Review and an entrepreneur whose Internet direct marketing company was acquired by a publicly held company in 1999. He lives in Needham, Massachusetts.

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