Title: Start Your Own Public Relations Business: Your Step-By-Step Guide to Success (StartUp Series)
Publisher: Entrepreneur Press
Publication Date: 2009
Language: English
ISBN 10: 1599183382
ISBN 13: 9781599183381
Binding: Hardcover
Condition: Good

About this title

Synopsis

Campaign for Your Success!
The explosion of media opportunities and the rapidly changing communications landscape have served as key drivers for the public relations industry, creating huge opportunities for communications and PR specialists like you!

Coaching you all the way, the experts at Entrepreneur show you how to parlay your PR experience into a successful new business. Our experts take you step by step from building the business foundation to managing day-to-day operations. Learn how to set up your firm, choose your market niche, prospect and sign clients, build media relationships, set fees, and more! Plus, gain priceless insight, tips, and techniques from practicing entrepreneurs and industry experts!

Learn how to:

Set up your own PR firm
Choose your market niche
Win over, sign, and keep clients
Build strong, well-planned campaigns using the latest tools of the trade
Develop prosperous relationships and partnerships
Boost profits by expanding your business
And more

Go from public relations pro to CEO! Start your own public relations firm today!

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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