How to Start and Produce a Magazine or Newsletter

This is the book for the rookie publisher starting out as a magazine or newsletter publisher whether on their own account or within a corporate or other organizational structure. It provides expert advice on all aspects of starting and producing a publication, from conception through financing, advertising and content gathering, design and production, to distribution. There are many DTP books in the market; this is the book that tells the rookie publisher all the vital stuff that those other books don't go into.

Gordon Woolf is the author of a wide range of books on publishing, editing, desktop publishing and small business. He is a consultant to small newspapers and magazines worldwide and over four decades has published magazines in the fields of music, farm machinery, unions, photography and entertainment as well as working for some of the smallest and largest publishers on two continents. Gordon has also been involved in the retail trade and gained an insight into the practical side of magazine sales through a bookshop and convenience store.