'This book is for every budding restaurateur, who, for some strange reason, insists on reinventing the wheel for lack of better guidance. It provides just the right insights and tips that may prevent one from committing mistakes that are committed all too often. It's a reminder that passion and hobby alone do not a restaurant make.'
- Manu Chandra, Chef Partner, The Fatty Bao & Monkey Bar
'Having overseen the launch and operations of flagship restaurants and witnessed the evolution of several other dining establishments, I can say it's one thing to start a restaurant, and another to run it like a charm. What pays off in both stages is preparation -- comprehensive groundwork coupled with a sound grasp of finances, regulations, team-building, infrastructure, aesthetics, and standards of service and technology. Start Up Your Restaurant has it all covered. Priya and Jayanth combine their priceless insights and practical knowledge in this invaluable guide to navigating the unique terrain of the Indian
restaurant ecosystem.'
- Gautam Anand, Executive Director, ITC Hotels
'I should open a restaurant!'How frequently have you said that? Be it a cafe, a takeaway or a gourmet destination, the food business exerts a magnetic pull that few others do. Whether you are a food enthusiast or an entrepreneur looking for a clever business idea, the restaurant business promises adventure and endless possibilities. But creating that dream restaurant packed with happy people, which also rakes in the money, requires more than just passion - it calls for astute planning and rigorous execution.Choosing a smart ideaFunding and financePicking the perfect locationSetting up the spaceHiring the right peopleGetting licencesWorking with vendors and ensuring quality controlLaunching and marketingPacked with great tips and fun to read, this step-by-step guide from experts Jayanth Narayanan and Priya Bala will help you navigate therestaurant business with ease and efficiency.
JAYANTH NARAYANAN is an entrepreneur and operates a quick service restaurant (QSR) chain, Mani's Dum Biryani, in Bengaluru. He is an engineer from BITS, Pilani and he completed his MBA from XLRI, Jamshedpur. His insights from his hands-on experience of running restaurants resulted in the launch of his blog 'The Restaurant Business in India' in 2011, and his posts continue to be a valuable source for aspiring restaurateurs. PRIYA BALA is a food writer and restaurant expert, and has edited several editions of the Times Food Guide (Bengaluru). She is also the author of Foodprints: A Trail of Meals and Memories. She consults with restaurant businesses and contributes to magazines and online sites, writing about food, travel and lifestyle.
