Start It, Sell It and Make a Mint: 20 Wealth-Creating Secrets for Business Owners

Real world anecdotes and step-by-step strategies to build and sell a successful business
Half of the roughly one million businesses that start up every year fail because of insufficient financing, poor management, or lack of basic entrepreneurial skills. Based on his own experience as well as those of the many other successful business owners interviewed for this book, Joe John Duran explains how to overcome these obstacles. This reader-friendly book offers easy-to-follow advice, including 20 vital secrets that will help business owners avoid the most common mistakes, grow their businesses successfully, and then sell them at the highest price possible.
Joe John Duran (Santa Monica, CA) built a national investment firm with billions under management and thousands of clients. Within 10 years of creating it, he sold it to General Electric for tens of millions of dollars. He is a chartered financial analyst, CEO of Alchemy Capital, Chairman of Finance of the Santa Monica Bay Young Presidents Organization (YPO), and a member of the Association of Investment Management Research (AIMR) and the Los Angeles Society of Financial Analysts (LASFA).

JOE JOHN DURAN, CFA, turned a small investment company into a nationally respected multibillion-dollar investment firm in under a decade. The company was bought for many millions of dollars by General Electric’s GE Financial in 2001. Today, Duran is CEO of Alchemy Capital, a corporation involved in helping independent businesses, and the Managing Director of United Capital Partners. He is a chartered financial analyst and is a member of the Young Presidents Organization (YPO). He is also a member of the Association of Investment Management Research (AIMR), and the Los Angeles Society of Financial Analysts (LASFA). Duran is the author of The First Time Investor’s Workbook.