Start Small, Stay Small: A Developer's Guide to Launching a Startup

Start Small, Stay Small is a step-by-step guide to launching a self-funded startup. If you're a desktop, mobile or web developer, this book is your blueprint to getting your startup off the ground with no outside investment.This book intentionally avoids topics restricted to venture-backed startups such as: honing your investment pitch, securing funding, and figuring out how to use the piles of cash investors keep placing in your lap.This book assumes:

• You don't have $6M of investor funds sitting in your bank account
• You're not going to relocate to the handful of startup hubs in the world
• You're not going to work 70 hour weeks for low pay with the hope of someday making millions from stock options

There's nothing wrong with pursuing venture funding and attempting to grow fast like Amazon, Google, Twitter, and Facebook. It just so happened that most people are not in a place to do this.Start Small, Stay Small also focuses on the single most important element of a startup that most developers avoid: marketing. There are many great resources for learning how to write code, organize source control, or connect to a database. This book does not cover the technical aspects developers already know or can learn elsewhere. It focuses on finding your idea, testing it before you build, and getting it into the hands of your customers.

Rob Walling is a serial entrepreneur who has built several multimillion-dollar companies and invested in more than 120 startups. He runs MicroConf, the largest community for non-venture track SaaS founders, and TinySeed, a category-leading accelerator for B2B SaaS.

Rob's popular podcast Startups for the Rest of Us has well over 10 million downloads, and he's written three best-selling books about startups: Start Small, Stay Small, The Entrepreneur's Guide to Keeping your Sh*t Together, and The SaaS Playbook. Over the past seventeen years, he has helped tens of thousands of entrepreneurs.

Rob has been featured in The Wall Street Journal, Forbes, HuffPost, CNET, Mixergy, Investor's Business Daily, and Inc.

Learn more at RobWalling.com