Start-Up or Start-App: Why Breakthrough Start-Ups often fail

Zeegers, Henk

ISBN 10: 9090326227 / ISBN 13: 9789090326221

Published by Your Companion, 2020

About this Item

Seller Inventory # E-9789090326221-6-2

Bibliographic Details

• Title: Start-Up or Start-App: Why Breakthrough Start-Ups often fail
• Publisher: Your Companion
• Publication Date: 2020
• Language: English
• ISBN 10: 9090326227
• ISBN 13: 9789090326221
• Binding: Soft cover
• Condition: Very good

About this title

Synopsis

This book gives a view on start-up entrepreneurship as seen through the eyes of the entrepreneur. Henk Zeegers reveals the pitfalls which start-ups encounter, comments on the support from ecosystems and governments, explains the relevance of hospitality and heritage, and provides hands-on advice and models for surviving the valley of death and becoming a successful scale-up. Regarding governments who cut back on innovation during economic downturns, he takes and substantiates the position that, on the contrary, additional investment should be available for innovation during slumps.