Start-Up Sutra

If you have ever dared to dream big, this book will change your life. Through the true stories of two people Abhishek and Abhinav Sinha, founders of the IT organization, Eko who braved the rough road, Start-up Sutra presents entrepreneurship in its essence not a checklist to be crossed, but a passion to be lived. Bringing to life the daily dramas, the struggles in the trenches, the battles with inner demons and impossible external odds that need to be overcome on the journey to achievement, this inspiring, multi-layered story enumerates the five qualities that every entrepreneur must possess: courage, resilience, the capacity for creative action, dispassion and faith in the intent of the universe.

Rohit Prasad is a professor at the Management Development Institute (MDI), Gurgaon. His academic research explores issues in the digital economy through the lens of game theory, politics and law. He is the co-author of The Dynamics of Spectrum Management, published by the Oxford University Press and his research papers have been published in top international journals. He also writes regularly for financial dailies, including Mint and Economic Times. His first popular book Start-up Sutra, published by Hachette India, focussed on the subject of entrepreneurship. Rohit lives with his wife and two sons on the leafy campus of MDI Gurgaon and the whole family loves the opportunity to dog sit every now and then.