Getting Started with Adobe Target
Language: English
Published by Implicit Knowledge LLC, 2024
- Softcover
- New

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- Title
- Getting Started with Adobe Target
- Author
- Buisson, Florent
- Publisher
- Implicit Knowledge LLC
- Publication year
- 2024
- Condition
- New
- Binding
- PAP
- Language
- English
- ISBN 13
- 9798218686390
- Item weight
- 395 grams
Up-to-date with the Spring 2024 updates in the Adobe Target interface.
A well-established enterprise solution for experimentation and personalization, Adobe Target offers a vast range of capabilities. But with it comes a steep learning curve for new web analysts and web marketers. As Experimentation & Optimization Principal for an e-commerce company, Florent Buisson oversaw an increase in testing volume of more than +300% in two years using Adobe Target. In this book, he walks you through its functionalities and quirks with a friendly and accessible tone, showing you everything you need to know to get started. Get the unvarnished truth from a user who has been in the trenches like you!
TABLE OF CONTENTS
Introduction
Part I: Basic Activities in Adobe Target
Chap. 1.1: Initial Setup and A/A Testing
Chap. 1.2: Canary Release and Debugging
Chap. 1.3: Scheduling and Progressive Rollout
Chap. 1.4: Experimentation and A/B Testing
Chap. 1.5: Multivariate Testing (MVT)
Chap. 1.6: Experience Targeting (XT)
Part II: Premium activities
Chap. 2.1: Personalization
Chap. 2.2: Recommendations
Part III: Transversal Topics
Chap. 3.1: Audiences and Visitor Profiles
Chap. 3.2: Case Study in Audiences and Visitor Profiles: Filtering out Paid Traffic in E-Commerce
Chap. 3.3: Debugging from the Browser
Chap. 3.4: Interactions Between Activities
Chap. 3.5: Server-Side and Hybrid Implementation
Chap. 3.6: Single-Page Applications
Chap. 3.7: Administration
Glossary
Index
"Synopsis" may belong to another edition of this title.
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