Getting Started with Conjoint Analysis (4th Edition)
Bryan K. Orme
ISBN 10: 1601471157 ISBN 13: 9781601471154
Published by Research Publishers LLC, 2020
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Synopsis:
Ask people what they want, and they say, "the best of everything." Ask them what they would like to spend, and they say, "as little as possible." Assessing consumer preferences and willingness to pay through direct rating scales, with separate questions about product features and prices, often fails to capture trade-offs that underlie consumer choice. Conjoint analysis goes beyond simple surveys, providing a more realistic approach to understanding consumer attitudes, opinions and behavior
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Bibliographic Details
Title: Getting Started with Conjoint Analysis (4th ...
Publisher: Research Publishers LLC
Publication Date: 2020
Binding: Soft cover
Condition: Very Good
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Getting Started with Conjoint Analysis (4th Edition)
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