Pages are clean with normal wear. May have limited markings & or highlighting within pages & or cover. May have some wear & creases on the cover. The spine may also have minor wear. May not include CD DVD, access code or any other supplemental materials.

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Bibliographic Details

Title: Getting Started with Conjoint Analysis (4th Edition)
Publisher: Research Publishers LLC
Publication Date: 2020
Language: English
ISBN 10: 1601471157
ISBN 13: 9781601471154
Binding: Soft cover
Condition: good

About this title

Synopsis

Ask people what they want, and they say, "the best of everything." Ask them what they would like to spend, and they say, "as little as possible." Assessing consumer preferences and willingness to pay through direct rating scales, with separate questions about product features and prices, often fails to capture trade-offs that underlie consumer choice. Conjoint analysis goes beyond simple surveys, providing a more realistic approach to understanding consumer attitudes, opinions and behavior

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Vive Liber Books, LLC.
40 Scitico Road, Unit G, Somers, CT, 06071, U.S.A.

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