Starting on a Shoestring: Building a Business Without a Bankroll (Wiley Series on Small Business Management)
Language: English
Published by *Ronald Press, 1984
- Softcover
- Used

Seller: Wonder Book, Frederick, MD, U.S.A.Wonder Book
AbeBooks seller since November 1, 1997
Condition: Used - Good
US$ 6.64
Quantity: 1 available
Add to basketItem description from seller
Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Seller Inventory # S13P-00956
- Title
- Starting on a Shoestring: Building a Business Without a Bankroll (Wiley Series on Small Business Management)
- Author
- Goldstein, Arnold S.
- Publisher
- *Ronald Press
- Publication year
- 1984
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0471884391
- ISBN 13
- 9780471884392
"Synopsis" may belong to another edition of this title.
From the Back Cover
If you've dreamed of starting your own business, but felt discouraged by a lack of start-up money, Starting on a Shoestring is exactly the book you need. Now in a new edition that reflects the business climate of the '90s, this authoritative, straight-talking book gives you the real-world business advice you need to start, grow, and survive. It takes you step by step through the entire process, asking you questions, helping you plan, and giving you valuable guidance at a fraction of what consultants would charge. In this edition, you'll find new chapters on how to deal with the Small Business Administration and venture capital firms.
You'll also learn:
- How to test your business idea to see if it's right for you
- How to find the best sources for raising capital and how to approach them
- How to avoid the common traps and misconceptions of starting up—six common myths
- What you need to know before taking on a partner
- How to get set up: where to find bargains on equipment, the advantages of leasing, dealing with suppliers, the value of consignments, and more
- How to advertise and market on a shoestring: free media publicity, generating word-of-mouth, creating a prestige image inexpensively
- Much, much more
Starting on a Shoestring gives you a wealth of vital information you'll find in no other book—it's your first smart move toward success in your own business.
"About the title" may belong to another edition of this title.
Wonder Book
Frederick, MD, U.S.A.
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Wonder Book
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