Startup Strategy Humor: Democratizing Startup Strategy

The purpose of this book is to make it simple and easy to understand startups-with an element of fun thrown in.

Globally, "startups" are in vogue these days. In India too, the trend is catching up and the government is also encouraging startups. Though there is a growing interest in the subject and the number of startups is increasing, there is also a huge mortality rate of startups. Though interest in startups is increasing in India and many people want to go for startups, they stay away from startups for a number of reasons including the complexities involved and the concerns about possible failure.

The purpose of this book is to make it simple and easy to understand startups-with an element of fun thrown in. This book explains 30 concepts related to startups in an innovative way. The author sincerely hopes to bring down the concepts of startups from ivory tower and to demystify and democratize startups for the masses.

Dr. Rajesh K. Pillania, PhD, is rated and awarded the top professor for strategy in India by ASSOCHAM and Education Post. He is ranked jointly number one in average research productivity among management faculty (including IIMs/IITs/ISB) in India for research output from 1968 to 2014. His academic and research experience includes IIM (K), Smith School of Business in Maryland, and Harvard University in Boston, MA, among others. He is professor of strategy with MDI, Gurgaon. His research is focused on two broad areas namely on frontiers of strategic management and on democratizing strategy. He offers strategic humor workshops, and is a standup comedian on strategy.