The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth

The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth.

In The Lean Startup , Eric Ries, Entrepreneur in Residence at Harvard, created a global movement. Concepts like constant iteration, minimal viable products (MVPs), and pivoting have changed the language of business. Now he turns his attention to companies and organizations of all sizes.

Ries has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want. In The Startup Way , he shares his insights, stories and best practices, delivering a critical toolkit to solve all business challenges.

Today every company needs to get faster and smarter. Read The Startup Way and discover how to embrace change, survive and thrive.

Eric Ries is an entrepreneur and the author of the New York Times bestseller The Lean Startup , which has been translated into nearly thirty languages. He is the creator of the Lean Startup methodology, which has become a global movement in business, practiced by individuals and companies around the world.

Eric Ries is an entrepreneur and the author of the international bestseller The Lean Startup, which has sold over one million copies and has been translated into over thirty languages. He has founded a number of startups including IMVU, where he served as CTO, and he has advised on business and product strategy for startups, venture capital firms, and large companies, including General Electric, where he partnered to create the FastWorks program. Eric has served as an Entrepreneur-in-Residence at Harvard Business School, IDEO, and Pivotal and he is the founder and CEO of the Long-Term Stock Exchange.