Startup dot Comms

Startup Dot Comms: The Communication Blueprint for Startups

In the fast-paced world of startups, your ability to communicate clearly and effectively can make the difference between success and failure. Startup Dot Comms is the ultimate guide for entrepreneurs who want to build, scale, and thrive through the power of communication. Written by Yvan Goudard, a seasoned branding and communications expert, this book offers a practical, step-by-step framework that equips startups with the tools to foster strong relationships, inspire action, and create lasting success.

From pitching to investors and aligning internal teams to building loyal customer bases and managing public relations, Startup Dot Comms covers every critical aspect of communication. Whether you're just getting started or preparing to scale, Yvan's insights help you cut through the noise and communicate with confidence, clarity, and impact.

Drawing from decades of experience working with startups and established brands alike, Yvan distills complex communication challenges into actionable strategies that anyone can implement. His real-world examples and lessons from tech and startup events across Southeast Asia offer a unique global perspective on how businesses can build meaningful connections in today's competitive market.

What you'll learn in this book:

• How to create a compelling pitch that resonates with investors and stakeholders.
• Strategies to foster transparent and effective communication within your team as you scale.
• Building a brand message that cuts through the clutter and connects emotionally with your customers.
• The art of crisis communication: how to manage public relations in challenging times.
• Tips on leveraging storytelling to create long-term customer loyalty and engagement.
• How to use feedback loops to iterate and improve your communication over time.

Yvan Goudard brings you the inside track on how to communicate like a seasoned professional, even in the chaotic world of startups. His hands-on experience helping startups navigate rapid growth and change gives this book a practical, grounded approach. Each chapter is packed with examples, tips, and tools designed to take your startup to the next level—by mastering communication.

Whether you're an early-stage founder looking to craft your pitch or a scaling startup trying to keep your team aligned and your brand message sharp, Startup Dot Comms is your essential playbook for using communication as your greatest competitive advantage.

Get ready to unlock the power of communication to accelerate your startup's success.

Yvan Goudard is a branding and communications strategist and the founder of Y Consulting. He works with founders and growing companies on positioning, messaging, stakeholder communication, media, and the communication problems that appear when a business starts moving faster than its shared understanding.
 
His career has taken him through branding, advertising, stakeholder communication, and major aviation and infrastructure projects across Europe, the Middle East, and Asia. That experience shaped a practical view of communications: clear words usually begin with clear decisions.
 
Based in Southeast Asia, Yvan writes about startups, technology, and business across Southeast Asia. He also hosts Beneath the Pitch, a podcast examining startups, their business models, and the way founders explain what they are building.
 
His book Startup dot Comms grew from a recurring observation: founders can spend enormous amounts of time communicating while leaving customers, employees, investors, or journalists unclear about what the company actually does and why it matters.
 
Through his writing and advisory work, Yvan focuses on helping companies make their ideas easier to understand, harder to misinterpret, and more useful to the people making decisions about them.