State Agency Public Relations: The Public Information Model Evolves: Public Relations In A State Health Services Agency: Public Information Model or Relationship Management Perspective?

Carol Madere

ISBN 10: 3639190998 / ISBN 13: 9783639190991

Published by VDM Verlag 2009-08-26, 2009

About this Item

Seller Inventory # 6666-IUK-9783639190991

Bibliographic Details

• Title: State Agency Public Relations: The Public Information Model Evolves: Public Relations In A State Health Services Agency: Public Information Model or Relationship Management Perspective?
• Publisher: VDM Verlag 2009-08-26
• Publication Date: 2009
• Language: English
• ISBN 10: 3639190998
• ISBN 13: 9783639190991
• Binding: Paperback
• Condition: New

About this title

Synopsis

The Public Information Model Evolves details the public relations efforts of a government agency, which began as the typical public information model as described by Grunig & Hunt in 1984, but, in some respects, is evolving toward a relationship management model, which includes dialogue and trust-building. This evolution is being brought about by public policy advocacy, litigation, more assertive publics and those in the agency itself who want to be part of a more responsive system.

About the Author

Carol M. Madere worked as a journalist, public relations practitioner and technical writer before earning her Ph.D. from the University of Southern Mississippi. She teaches journalism and public relations courses at Southeastern Louisiana University. She will soon publish a book on recruiting, hiring and retaining Generation Y employees.