(Book). Focusing on the human aspects of radio, this inspirational handbook offers a proven regimen for improving the craft of programming in today's corporate-controlled world of radio. It helps readers develop leadership or "coaching" skills, and provides tried-and-true strategies for nurturing a successful radio team. This primer describes how to encourage creativity, build flexibility, and motivate staff to better serve listeners. It offers practical tips and techniques, personal advice, and exercises that lead to more focused station branding, stronger music programming, more engaging DJs, and ultimately higher ratings. This is "must-have" guidance from one of the industry's most respected pros.

About the Author

Quincy McCoy has over 30 years radio experience as a DJ, program and music director, operations manager, and industry consultant. Former urban editor and senior editor of Gavin, McCoy currently is senior vice president, music and radio programming, Sonicnet & MTVi.

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