Statistical Modelling and Sports Business Analytics

This book introduces predictive analytics in sports and discusses the relationship between analytics and algorithms and statistics. It defines sports data to be used and explains why the unique nature of sports would make analytics useful. The book also explains why the proper use of predictive analytics includes knowing what they are incapable of doing as well as the role of predictive analytics in the bigger picture of sports entrepreneurship, innovation, and technology.

The book looks at the mathematical foundations that enhance technical knowledge of predictive models and illustrates through practical, insightful cases that will help to empower readers to build and deploy their own analytic methodologies.

This book targets readers who already have working knowledge of location, dispersion, and distribution statistics, bivariate relationships (scatter plots and correlation coefficients), and statistical significance testing and is a reliable, well-rounded reference for furthering their knowledge of predictive analytics in sports.

Vanessa Ratten is Associate Professor at La Trobe University, Melbourne, Australia.

Ted Hayduk is Assistant Professor at New York University, USA.