Stick with It: The Science of Lasting Behaviour

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Whether it’s absentminded mistakes at work, a weakness for junk food, a smartphone addiction, or a lack of exercise, everyone has a bad habit or behavior that they’d like to change. But wanting to change and actually doing it—sticking with it to make that change permanent—are two very different things. 

Dr. Sean Young, an authoritative new voice in the field of behavioral science and the director of the UCLA Center for Digital Behavior and the UC Institute for Prediction Technology, knows a great deal about our behavior and how we can change it—for the better. Stick with It is his fascinating look at the science of lasting behavior, filled with crucial knowledge and practical advice to help everyone successfully alter their actions and improve their lives. As Dr. Young explains, much of what we’ve been taught about behavior change is wrong; contrary to popular belief, you don’t change behavior by changing the person or their personality—you do it by changing the process. Drawing on his own scientific research with patients and research participants, along with research from other leading experts in the field, he identifies the seven crucial forces that combine to make lasting personal transformation, including

· Stepladders: how the power of incremental steps creates long-term change.

· Community: how social support and competition fuel change and keep us accountable. 

· Neurohacks: how a set of mental shortcuts can reset the brain so that people can finally change old unwanted behaviors. 

· Engraining Good Habits: how success in life and work depends on developing the right behavioral routines. 

Packed with pragmatic approaches and stories of real people who have used them successfully, Stick with It shows that it is possible to control spending, stick to a healthy diet, become more social, exercise regularly, stop compulsively checking email, and overcome problem behaviors—forever.