Stop Avoiding Your Numbers: The Guide to Financial Confidence for Small Business Owners

As a small business owner, you didn’t get into entrepreneurship to become a number cruncher. Yet, here you are, living your passion and struggling with the part of the business you never wanted to manage.

Every decision you make has a dollar value, whether you realize it or not. It’s time to use numbers to make better decisions and transform your financial future.

Written by fourth-generation entrepreneur Andy Weins and corporate financial expert Lynn Corazzi, this guide reveals how simple adjustments to your numbers can drive life-changing financial differences. They show you that understanding your numbers isn’t about reports and taxes—it’s about creating the business and life you’ve always dreamed of.

Forget complicated accounting jargon and soul-crushing spreadsheets. This is financial literacy reimagined—practical, engaging, and designed specifically for small business owners who dread dealing with their finances. You’ll learn how to decode your numbers, make confident decisions, and start using data to guide your entrepreneurial journey.

It’s time to fall in love with your business again. With humor and real-world examples, Stop Avoiding Your Numbers proves that you don’t need an MBA to become financially savvy. Your numbers tell a story—it’s time you learned how to read it.

Andy Weins is a veteran, entrepreneur, and dynamic leader passionate about service, sustainability, and storytelling. As the owner of both Camo Crew Responsible Junk Removal and Green Up Solutions, he has built businesses rooted in responsibility-helping communities declutter, recycle, and reimagine waste with an eye toward environmental impact.About the Authors 319 Drawing from his military service, Andy combines discipline, resilience, and mission-focused leadership with the adaptability required to thrive in business. His experiences in both combat zones and boardrooms fuel his ability to connect with people from all walks of life, inspiring them to take action and embrace purpose-driven work.Beyond his role as a business owner, Andy is a speaker, educator, and mentor, dedicated to helping fellow veterans, entrepreneurs, and community leaders find clarity and confidence in their own journeys. Whether he's delivering a keynote, record¬ing a podcast, or writing, Andy's storytelling resonates with authenticity, humor, and a deep sense of service.When he's not leading teams or speaking on stage, you can find Andy outdoors, spending time with his family, or continuing his lifelong mission to make a positive impact on people and the planet.

Lynn Corazzi is a seasoned finance professional and founder of Data2Profit, which is dedicated to bringing Fortune 500 financial expertise to smaller businesses. After 14 years at Procter & Gamble, he left corporate life, driven by a desire to make a meaningful impact at a smaller business. That opportunity came at Grande Cheese Company, where he created financial systems that integrated operational and nonfinancial data to guide marketing, sales, and overall business performance-turning numbers into actionable insights that transformed the company. Since then, Lynn has committed his career to helping own¬ers of small and medium-sized businesses navigate the complexities of finance with clarity and confidence. Known early on as the "Data Magician," he built Data2Profit to deliver practical, hands-on support as a fractional CFO, helping clients see the full picture of their business and make smarter decisions.As the work on this book evolved, Lynn shifted focus to educating and empowering a broader audience by creating Guided Money Tours(TM) to give business owners the tools and insights they need to manage their business far beyond accounting. His approach always blends deep expertise with approach¬ability and a touch of fun, connecting with people where they are and helping them achieve sustainable success doing what they love.