Stop Blending In The 7 Steps f

Do you wish you could be seen as a thought leader in your industry? Do you wish your personal brand was strong enough to cause clients to come knocking? These things are all very doable and this book tells you how.

This book is not for the business owner or executive who finds joy in pounding his or her chest. Nor is this book for leaders who just want fans, notoriety, or for others to bow down to them. Instead, this book is for the modest business owner, the unassuming executive, and the confident leader who feels a little outside of his or her comfort zone when being seen as an “authority.”

You see, the quieter, less boisterous businesspeople like you and me run the risk of getting stomped on and silenced by the loud, egotistical types. But that’s why I wrote this book. So you can claim your thought-leadership status without being like “those other people” – by being loud, by overpromising, and by using look-at-me marketing.

A simpler, more genuine approach to authority marketing and personal branding is what we’ll explore in this book. In seven, easy-to-follow steps, you’ll learn:
• How to assess your body of work, establish your authority platform, and leverage authority marketing to stop blending in and start standing out
• What you need to market your personal brand and achieve thought-leader status, so you can command higher fees and grow your company to new heights
• How to feel more comfortable telling others that you are the authority, and how to have the confidence to leverage your new thought-leadership status – not to fill your ego but to fill your bank account
• And much, much more!

Angela Pointon is the Author of Stop Blending In and the owner 11outof11, a content marketing agency. Angela trains and coaches some of the world's most successful entrepreneurs in what it takes to stand out.