Don't Stop Thinking About the Music (Paperback)

Paperback. In this insightful, erudite history of presidential campaign music, musicologist Benjamin Schoening and political scientist Eric Kasper explain how politicians use music in American presidential campaigns to convey a range of political messages. From Follow Washington to I Like Ike to I Got a Crush on Obama, they describe the ways that song use by and for presidential candidates has evolved, including the addition of lyrics to familiar songs, the current trend of using existing popular music to connect with voters, and the rapid change of musics relationship to presidential campaigns due to Internet sites like YouTube, JibJab, and Facebook. Readers are ultimately treated to an entertaining account of American political development through popular music and the complex, two-way relationship between music and presidential campaigns. The book discusses the use of music in presidential campaigns and the factors that have caused changes to occur (1) within the music used by campaigns and(2) music developed independent of those campaigns. The work explores American political development with respect to presi. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…