Paperback. In this insightful, erudite history of presidential campaign music, musicologist Benjamin Schoening and political scientist Eric Kasper explain how politicians use music in American presidential campaigns to convey a range of political messages. From Follow Washington to I Like Ike to I Got a Crush on Obama, they describe the ways that song use by and for presidential candidates has evolved, including the addition of lyrics to familiar songs, the current trend of using existing popular music to connect with voters, and the rapid change of musics relationship to presidential campaigns due to Internet sites like YouTube, JibJab, and Facebook. Readers are ultimately treated to an entertaining account of American political development through popular music and the complex, two-way relationship between music and presidential campaigns. The book discusses the use of music in presidential campaigns and the factors that have caused changes to occur (1) within the music used by campaigns and(2) music developed independent of those campaigns. The work explores American political development with respect to presi. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

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Bibliographic Details

Title: Don't Stop Thinking About the Music (Paperback)
Publisher: Bloomsbury Publishing Plc, Lanham, MD
Publication Date: 2011
Language: English
ISBN 10: 073916547X
ISBN 13: 9780739165478
Binding: Paperback
Condition: new

About this title

Synopsis

In this insightful, erudite history of presidential campaign music, musicologist Benjamin Schoening and political scientist Eric Kasper explain how politicians use music in American presidential campaigns to convey a range of political messages. From “Follow Washington” to “I Like Ike” to “I Got a Crush on Obama,” they describe the ways that song use by and for presidential candidates has evolved, including the addition of lyrics to familiar songs, the current trend of using existing popular music to connect with voters, and the rapid change of music’s relationship to presidential campaigns due to Internet sites like YouTube, JibJab, and Facebook. Readers are ultimately treated to an entertaining account of American political development through popular music and the complex, two-way relationship between music and presidential campaigns.

About the Author

Benjamin Schoening is Assistant Professor of Music at the University of Wisconsin-Barron County and music director of the Red Cedar Choir in Rice Lake.

Eric T. Kasper is Assistant Professor of Political Science at the University of Wisconsin-Barron County and the municipal judge in Rice Lake.

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