Stop Using Email: Communication Strategies & Tactics for Union Leaders (The Union Leader's Toolbox)

Your members aren't reading your emails. That's not their fault — it's yours.

After 20 years in the fire service, leading local unions across North America and serving as an elected official, IAFF District Field Service Representative Jayson French learned the hard way that being right doesn't matter if nobody reads the message. Stop Using Email is the communication manual union leaders never got: 16 short, skimmable chapters on email that actually gets opened, texting with intention, using AI as your assistant, press releases that get picked up, and video that builds trust before you need it.

Every chapter follows the same field-guide shape — why it matters, what to do, pro tips, and real "what we changed" results from a working local (like taking email open rates from 30% to over 70%).

Written for union leaders. Works for anyone who leads busy, skeptical people — HOA boards, coaching staffs, small businesses, faith groups.

Read it once. Reference it forever.