Store Loyalty | The direct & indirect relationship determinants of store loyalty

Subramania Bala Jeshurun (u. a.)

ISBN 10: 3659356689 / ISBN 13: 9783659356681

Published by LAP LAMBERT Academic Publishing, 2015

About this Item

Store Loyalty | The direct & indirect relationship determinants of store loyalty | Subramania Bala Jeshurun (u. a.) | Taschenbuch | 80 S. | Englisch | 2015 | LAP LAMBERT Academic Publishing | EAN 9783659356681 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.

Seller Inventory # 106040657

Bibliographic Details

• Title: Store Loyalty | The direct & indirect relationship determinants of store loyalty
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2015
• Language: English
• ISBN 10: 3659356689
• ISBN 13: 9783659356681
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 6D millimeters 220 millimeters width by 150 millimeters height by 6 millimeters depth
• Weight: 137 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

Indian Retail sector is vibrant and has become one of the world’s top 5 global retail destinations. It is estimated that the total number of shopping malls will grow at the rate of 18.9% by 2015. As competition is becoming stiff, retailers are working on new marketing strategies to sustain in the market, Store loyalty is the most initial variable of interest to retailers. This research reviews existing retail literature to identify the dimensions of store loyalty; with specific focus on its antecedents such as store image in the current Indian context. About the Book: The text provides a solid foundation that clearly describes the effect of store image towards store loyalty, portraying a complete view of the subject and going further to show how all the pieces fit together.The contents of the book are presented in a lucid style so that even an average student can grasp the subject. Salient Features: 1)Practical state of the art approach.2)Enriched with schematic diagrams to understand the issues.3)Wealth of up-to-date statistics goes a long way in critical analysis. 4) Sufficient theory is presented to ensure a complete understanding of the concepts.

About the Author

Subramania Bala Jeshrun is working as an Assistant Professor in the Department of Management Studies, The American College, Madurai. He has published/presented research papers in the leading journals and conferences.