Store Traffic Is a Gift: The Retailer’s Guide to Converting Visits into Sales

#1 AMAZON BEST SELLER

NONFICTION BOOK AWARDS GOLD MEDALIST

2026 AXIOM AWARDS GOLD MEDALIST IN SALES

Every hour of every day, shoppers visit retail stores intending to buy but leave empty-handed.

Brick-and-mortar retailers aren’t being beaten by Amazon or other online competitors, they’re beating themselves by not focusing on the shopper who is already in the store but left without buying.

In Store Traffic Is a Gift, retail analytics expert Mark Ryski shares game-changing insights from over twenty years of research and hands-on experience helping leading retailers turn more visits into sales, including:

• Why store traffic data is among the most critical data retailers collect

• Proven techniques for converting more store visits into sales

• How to give the frontline store team and field leaders the best chance for success

• Why the future of brick-and-mortar stores is bright despite Amazon and even pandemics!

 Understanding the value of store traffic insights and how to apply them in your retail business will forever change and guide how you make decisions—whether you have one store or thousands.

 Remember, store traffic is a gift. This book will help you unwrap it.

Mark Ryski is a recognized authority on store traffic and shopper conversion. He is the author of When Retail Customers Count, the first book ever written dedicated to these critical retail metrics, and Conversion: The Last Great Retail Metric.
 

His insights have been featured in leading business and retail publications, including Forbes, The Wall Street Journal, Financial Post, and Chain Store Age. He is a featured "BrainTrust" contributor on RetailWire.com, and RETHINK Retail named him one of the Top Retail Experts (TRE).

Mark is the founder and CEO of HeadCount Corporation (headcount.com). For over twenty years, HeadCount has helped retailers—from independent stores to large-scale chains in more than twenty countries—understand their traffic and improve shopper conversion.
 

Mark can be reached at mark.ryski@headcount.com.