Store Windows No. 12 presents innovative promotional, seasonal and advertising ideas for all seasons and occasions, and any type of sale. Learn from the best window designers and display artists that it isn’t how much money you spend, it is how clever, imaginative and ingenious they are, and how he/she translates those ideas into reality using a modest budget. Featured are examples from department and specialty stores as well as famous brand name and designer shops and boutiques. This is a resource book full of display and merchandising ideas.
160 pages 9" x 12" 225 color images / hardbound
Martin M. Pegler is a leading authority on store design and visual merchandising. He has worked as a designer, manufacturer, display person, and store planner during his 40 years in the business.