This engaging and practical book gives readers the tools and insight to become accomplished creators of stories to lead positive change within their organisation and communities.

For millennia, stories have connected us and helped us make sense of the world. Now we must rediscover the potency of stories to effectively respond to the leadership challenges of today. This book will help you engage and motivate others to take action for a liveable planet and equitable world.

Packed with relatable examples that will resonate for anyone in a leadership role, the book guides readers through five steps to create powerful stories that bridge divides, catalyse action and accelerate change:

Story listening: walk in the shoes of others to gain empathy
Story building: craft the ingredients of a compelling narrative
Story shaping: improve with peer feedback and practice
Story sharing: seed stories to help grow purpose-led, fearless cultures
Story living: strengthen personal leadership to expand influence and impact

More than ever, we need stories that help us imagine and build healthy, productive workplaces and communities - stories that grow our sense of agency as citizens, grounded in the belief that every voice and every action matters. This book is an invaluable toolkit to help everyone craft stories that inspire themselves and others.

About the Author

Zo� Arden works at the intersection of leadership and storytelling. She is a Fellow at the University of Cambridge Institute for Sustainability Leadership and has supported thousands of leaders globally with her training programmes and influence and impact coaching.

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