Story Is Everything : Mastering Creative Communication for Business
Language: English
Published by Laurence King Publishing, 2022
- Softcover
- Used
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
AbeBooks seller since April 6, 2009
Condition: Used - As new
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- Title
- Story Is Everything : Mastering Creative Communication for Business
- Author
- Loizou, Andreas
- Publisher
- Laurence King Publishing
- Publication year
- 2022
- Condition
- As New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1913947947
- ISBN 13
- 9781913947941
This book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience's attention by targeting their feelings, actions and beliefs. You'll learn how the masters of influence—advertisers, psychologists, philosophers, film directors and novelists—appeal to our deepest emotions.
From writing a persuasive pitch for a new product to turning dull data into exciting tales, this book will give you the tools to spread your message with style, originality and success.
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GreatBookPrices
Columbia, MD, U.S.A.
AbeBooks seller since April 6, 2009
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