The Story Is Everything: Mastering Creative Communication for Business

Loizou, Andreas

ISBN 10: 1913947947 / ISBN 13: 9781913947941

Published by Laurence King Publishing, 2022

About this Item

Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Seller Inventory # M01913947947-V

Bibliographic Details

• Title: The Story Is Everything: Mastering Creative Communication for Business
• Publisher: Laurence King Publishing
• Publication Date: 2022
• Language: English
• ISBN 10: 1913947947
• ISBN 13: 9781913947941
• Binding: Soft cover
• Condition: very good

About this title

Synopsis

We all know that stories work. Great stories build rapport with clients and trust between colleagues. They attract investors, convince customers and make you and your business stand out in a world of boring presentations.
This book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience's attention by targeting their feelings, actions and beliefs. You'll learn how the masters of influence—advertisers, psychologists, philosophers, film directors and novelists—appeal to our deepest emotions.
From writing a persuasive pitch for a new product to turning dull data into exciting tales, this book will give you the tools to spread your message with style, originality and success.

About the Author

Andreas Loizou teaches business storytelling, writing skills and finance at companies and universities around the world. He qualified as an accountant, worked as an equity analyst and was a director of training at Financial Times Knowledge. His book The Devil's Deal has been translated into nine languages. He's the founder of the Margate Bookie literary festival, a social enterprise which encourages a love of reading and writing.