Story First Marketing: Move Your Customers to Action

Tell a fact to your customer and you’ll trigger two areas of their brain. Tell them a story and you’ll trigger seven areas. As a marketer, would you rather lead with a fact or a story? Getting in front of your customer takes considerable investments of effort, time, and money. If your message fails to connect, what’s the cost of that lost opportunity? How do you quantify the business that never was? Story First Marketing engages your audience through an emotion-based story in which a brand, product, or point-of-view is integral to the story and its completion. It’s a powerful approach to attract, engage, and move your customers to action through storytelling. In this book, you’ll learn why stories work, what makes a story great, and the skills to master storytelling. • The Five Storylines that every marketer must know cold • The Five Steps to Story for finding and writing great stories • The Seven Steps in Telling a Story guide to telling stories well Can you afford to ignore the power of stories? www.Story1stMarketing.com

"My personal mission is to champion storytelling and its power to change how people think, feel, and act." Brad’s first career was in broadcast television with numerous network shows in multiple roles. He’s been a friend to rock stars, a warm up act for Governor Jesse Ventura, felt the wrath of OJ Simpson, and floated above San Francisco in the Goodyear Blimp. Television is telling stories. Brad then went into technology marketing producing videos, writing copy, and developing strategies. In the engineering field, the sales approach stresses features. Recognizing that the sales force wasn’t connecting with their customers through data, Brad realized this truth: Stories are elemental to the human psyche. From that day, Brad committed himself to storytelling by sharing knowledge through writing, public speaking, and consulting. Help Brad spread the power of Story First Marketing by sharing these ideas with your colleagues. For more resources including book purchases, newsletter, workshop schedule, and more, visit www.Story1stMarketing .com.