The Storytelling Book: Finding the Golden Thread in Your Communications (Concise Advice)

Anthony Tasgal

ISBN 10: 1910649082 / ISBN 13: 9781910649084

Published by LID Publishing, 2015

About this Item

Most of our very good books have only minor imperfections such as shelf wear consistent with a new book that's sat on a bookshop shelf for a year or two. Occasionally we may miss other minor imperfections as we have to grade books at speed. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only.

Seller Inventory # L-BOK00969-RAG-20250717-VG

Bibliographic Details

• Title: The Storytelling Book: Finding the Golden Thread in Your Communications (Concise Advice)
• Publisher: LID Publishing
• Publication Date: 2015
• Language: English
• ISBN 10: 1910649082
• ISBN 13: 9781910649084
• Binding: paperback
• Condition: Very Good

About this title

Synopsis

Business presentations could be simpler, more engaging and so much more effective, and our business lives so much more rewarding if we remember to restore the emotional power of storytelling. In an age that is Data Rich but Insight-Poor and when most people in the world of business find themselves caught up in a system of numbers and spread sheets, this book shows that the time has come to restore the lost art of storytelling; to put the "author" back in "authority"; to write less and think more. Through a simple step-by step approach, the author shows that we need to change how we communicate in our day-to-day lives, and that if we revert to our inherent role as storytellers we are more likely to be both more effective and productive, and a lot less frustrated into the bargain.

LID Publishing's popular Concise Advice Lab notebooks are designed to be quick and comprehensive brainstorming tools for busy professionals. The small trim size makes it easy to take along in a briefcase or purse. Interior pages are matte finish, so ink won't smear, and there's plenty of space to jot notes. A ribbon makes it easy to mark your place, and the elastic outer band keeps the notebook closed.

About the Author

Anthony Tasgal has worked for over 15 years as an Account Planner in ad agencies such as BBDO, DMB&B and Euro RSCG and on international blue-chips from Amex to KFC, Peugeot to Ford, Glenfiddich to Unilever on big strategic and communication issues.He started his own Strategy and Training Consultancy, POV, in 1998, as he believed that what clients needed (as much as their brands) was a point of view. He specializes in bringing the power and insights of Storytelling and Behavioral Economics to brand and communication development.