Storytelling with Data : Gaining Insights, Developing Strategy and Taking Corporate Communications to a New Level
Language: English
Published by Springer Gabler, 2022
- Softcover
- New
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
AbeBooks seller since April 6, 2009
Condition: New
US$ 82.35
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Add to basketSeller Inventory # 45150825-n
- Title
- Storytelling with Data : Gaining Insights, Developing Strategy and Taking Corporate Communications to a New Level
- Author
- Eckert, Hans-Wilhelm
- Publisher
- Springer Gabler
- Publication year
- 2022
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 3658385545
- ISBN 13
- 9783658385545
This book shows the role data plays in communication and marketing and how it can be used as an important source for storytelling. Because data, as a raw material of the digital age, inspires corporate strategy. Provided it is collected, interpreted and processed properly, it provides new and sometimes surprising insights into contexts and offers the opportunity to develop exciting stories from it. Stories that also create relevance with regard to corporate goals, spark dialogues and make communication effective.
The author explains in an easy-to-understand way how data-based communication strategies can be turned into gripping stories. He also provides useful tools and shows why data can lie, how important its visual processing is, where its use meets ethical limits and why data protection is also a business opportunity. Using practical examples, the book offers marketing and communication experts - but also interested managers from other disciplines - numerous inspirations and new perspectives."Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
GreatBookPrices
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