Video is often cited as the most effective marketing content for driving results. It’s proven to significantly increase website traffic, time on site, social engagement, and conversion. But it’s not only a great marketing tool. Videos also play a significant role in closing sales as well as customer training and support. So, we’re all in agreement that video is important. Now what? I constantly hear business leaders say, “We’ve always wanted to do video, but we didn’t know someone we could trust, we didn’t know what we were doing, and we didn’t know how much it should cost.” The goal of this book is to help you answer all these questions—and more!In my consulting practice, I guide clients through a 7-step process to help them answer the following five key questions:What role should video play in meeting our business goals? What types of videos do we need? How do we tell the most compelling story? Who or what should be the subject of our video(s)? What should our video marketing strategy be? In this book, I’m going to walk you through a tried-and-true, 7-step process for planning, producing, and promoting video content online.
This year (2019) I celebrated my 13th wedding anniversary to the love of my life, Joy. We have two children, Preston (9) and Cassidy (6) and no pets... although let's be honest, that'll change!
My very first "big boy" job was in a small technical consulting company focused on custom software development. I spent the next 10 years honing my programming skills, analysis skills, and project management skills and loved every minute of it.
My passion and excitement for technology eventually shifted to business and after a few pain staking years of feeling alone and isolated to do the entrepreneur thing on my own I found a group of other entrepreneurs that changed my life. In 2010, I started a professional services company focused on providing project management and application development expertise. As the CEO, I knew that focusing on optimizing profitability was important for the longevity of the business, so I developed a software application to make forecasting and scoping our projects much easier. With this new software in place, our profitability skyrocketed. What started out as a home-grown tool quickly evolved into a new product--and a new company! --called ForeIQ.
We knew we had a great solution for other professional services firms like ours, but we weren't sure how to market it effectively. How do we explain the benefits of using business forecasting to people in a Facebook ad? How do we demonstrate how powerful--yet simple--this software is? These were the questions that plagued me. Then the answer became obvious: We needed to make a video that explained why we created this product. In other words, I needed to share my story. The best thing about this video project was that I had a total blast! I caught the bug for telling stories through video, and I made a decision to help others do the same.
Now, helping business leaders and entrepreneurs tell their story has become a passion for me now. Learn more about Fuller Story at fullerstory.com.
