Straight Talk about Small Business Success in New Jersey: 2nd Edition: How to Maximize the Growth, Cash Flow and Profitability of Your Small Business

Building and running a small business involves a lot of hard work and brings many challenges but it can be very rewarding if you follow the right strategies.

Achieving success seems to demand that you master a whole range of different areas and most small business owners don’t have the time or resources to become experts in all of those areas.

“Straight Talk About Small Business Success in New Jersey: 2nd Edition” was written by Salim Omar, CPA to provide helpful advice in many of the key areas, including:

•Different options for starting a business and how to choose the right one for your needs

•How to write business plans that get results

•Year-round tax strategies to save you money

•Tips on growing your business sensibly and profitably while keeping a healthy cash flow

•How and where to get the money you need to grow

•How to easily keep records that help you take control of your business and how to make sense of the numbers that matter

•Fringe benefits and insurance – what you need to do and what you should do for best results

•Planning the exit – looking ahead to leaving your business

The book is written in a no-nonsense, step-by-step style that makes it easy to find the information you need wherever you are in the process.

Whether you are just starting out in building a business or looking to get the best out of one that has been established a long time, you’ll find it invaluable to have “Straight Talk About Small Business Success in New Jersey: 2nd Edition” close at hand.

Salim Omar, CPA is the rare accountant who guarantees success to clients who follow his advice. He founded Straight Talk CPAs more than 19 years ago in Monmouth County, NJ. As one of New Jersey's top CPAs, clients from across the state hold Salim in the highest esteem. He believes small businesses are the foundation of our economy and has dedicated his practice to helping them attain financial health and security through his services. With this mission in mind, he's been able to build one of the most successful and respected firms in the state of New Jersey and has hundreds of raving fans across the state. His education includes a unique blend of two financially-based accreditations: Masters Degree in Accounting and a Certified Public Accountant. His professional background includes experience as a former Chief Financial Officer and, for the last 19 years, as a small-business owner in New Jersey. He is author of the popular book Straight Talk About Small Business Success In New Jersey, and is proud to introduce this Second Edition. His articles appear in publications around the country including prestigious industry publications such as Accounting Today and The CPA Journal. His passion to help small-business owners succeed - and his personal business success - makes him a much-in-demand speaker, panelist, writer and advisor. Salim says: "I hate for small business owners to get bogged down in unnecessary, time-consuming detail when I can help them enjoy their businesses - and life - more fully. This is what Straight Talk CPAs is all about - removing the roadblocks and paving the way toward success for every entrepreneur."